The purpose of the forum is the development of domestic and inbound tourism, the study of experience in the development and promotion of regional brands, and the strengthening of ties between the regions of the Urals. Within the framework of the Forum, round tables, conferences and master classes with the participation of representatives of the authorities in the field of tourism and professionals of the tourism industry, hospitality and education are held. More than 500 tourism industry professionals, experts from Russia and foreign countries, representatives of federal state authorities in the field of tourism, Russian specialized associations of the tourist industry, regional and municipal government bodies, foreign trade and diplomatic missions, information and tourist centers, tour operators take part in the forum annually. in the field of domestic and inbound tourism. Of particular interest is the forum among representatives of the tourism industry of the neighboring Sverdlovsk region regions. The forum was organized with the support of: the Federal Agency for Tourism, the Government of the Sverdlovsk Region and the Ministry of Investments and Development of the Sverdlovsk Region, the Russian Geographical Society, the National Association of Tourist Information Organizations (NAITO), the Russian Union of Travel Industry (RST), the Association of Tour Operators of Russia (ATOR), etc. The purpose of the forum is the development and strengthening of interregional relations in the field of tourism in the regions of Russia, the promotion of the tourist brand "GREAT URAL / Big Ural", the formation of a competitive tourism industry. the development of international relations in the field of tourism. The organization of the Round Table on the preparation of the hotel industry for the 2018 FIFA World Cup is acquiring particular relevance. The country's leading experts and representatives of foreign companies participating in organizing the reception of fans of major sporting events will be discussed by Russian opportunities for receiving the World Cup 2018. The Federal Agency for Tourism is the organizer of this major interregional meeting.

Accommodation: Hotel “Ramada Yekaterinburg Hotel & Spa” 5 * Ekaterinburg, 10km Ekaterinburg highway - a / c. Koltsovo, 15